Woman Gaga Drops In at H&M and the Crowd Goes … Well, You Know

November 15th, 2013

Girl GAGA’S ARRIVAL on Wednesday evening atop a pink Skyline sightseeing bus was cheeky, all correct. Fanning out her waistline-length hair and sporting a paint-streaked H&ampM cat suit, she worked the community like a flaxen Cleopatra waving from her barge.

The group at forty second Street and Broadway, scarcely contained by battalions of security guards and surly movie star handlers, surged ahead at the stroke of eleven to catch a glimpse of the canny diva arriving at the new H&ampM flagship. Girl Gaga in the meantime was carrying out her subversive very best to money in on the furor.

“It’s these kinds of a coup d’?tat for us to be in such a corporate surroundings,” she said, referring equally to herself and to the stacks of “Artpop,” her latest album, presented for sale through the store. “This is the 1st time that they’ve at any time carried an album by a recording artist,” she stated, exultant.

Clearly she regarded her look at the rapidly-vogue emporium as some form of watershed, a collision of culture and consumerism. The album, and her fall-in, have been meant, she defined, to evoke Andy Warhol: “He took something corporate, Campbell’s soup, and turned it into artwork.”

Her strategy, she included, sounding happy with herself, is the reverse: to inject her wayward artistry into a staunchly corporate environment.

For a even though it was unclear who stood to benefit a lot more from the celebration, one particular that marked the debut of a considerably predicted Isabel Marant and H&ampM collaboration. Would it be the retailer or Girl Gaga, whose album revenue would very likely acquire a increase?

Without a doubt, right up until midnight, when H&ampM flung open its doorways to a throng that experienced begun gathering as early as 5 p.m., the pop star was the draw, the promise of purchasing a pale afterthought.

“I came out mainly for Lady Gaga,” mentioned Nicole Scola, twenty five, who experienced remaining her workplace at a film distribution company in time to rating a silver early admission ticket. “I’m nonetheless in shock.” Ms. Scola, who experienced dressed for the festivities in a turquoise wig and dolly bow, was scarcely capable to examine her giggles. “I imagined I’d capture a glimpse of her,” she stated. “I never ever believed I’d chat to her.”

Mathew McGrath, 19, a theater scholar at the Tisch Faculty of the Arts at N.Y.U., experienced painted his experience in homage to his idol in garish tints of slate and ocher. “I’m not below to shop at all,” he explained.

After far more than an hour, the superstar fever subsided, and website visitors, youthful or not-so-young, began mobbing the racks of $ seven sweaters and $ 35 denims, clutching garments by the armload and, fitting rooms be damned, layering them on in entrance of any offered mirror.

The label addicts among them turned a blind eye as Lady Gaga strolled the store in nine-inch platforms, lining up alternatively powering the barricades at the Marant store-inside of-the-shop, awaiting their allotted fifteen minutes of velocity-purchasing, which commenced at one a.m.

Gretta Safonova, 21, an architecture scholar, experienced been stalking some things on-line for months. She experienced her eye on the designer’s popular fringed boots and lace-up trousers, and possibly a crazy salt-and-pepper sweater. She expected to commit about $ three hundred, she explained, then caught herself sheepishly: “I hope I really do not blow my week’s paycheck.”

Leave a Reply

You must be logged in to post a comment.