Emily Berl for The New York Times
Peter Brant II, left, 18, and Harry Brant, 15, omnipresent on the New York social scene, were in SoHo recently hosting an Interview party for the Jitrois clothing label.
ON a Thursday evening last month, Harry Brant and Peter Brant II sat on the stoop outside the Jitrois boutique in SoHo. In a cross-platform coup, they were hosting an Interview magazine fete for the clothing label, a new advertiser.
It was the brothers’ first promotional gig for Interview and a savvy foray in utilizing their increasing fame. They were decked out in Jitrois jeans (leather for Peter, denim for Harry). Peter’s outfit was rounded out with an Armani shirt. His slicked-back pomaded hair accentuated his strong-jawed model looks. Harry was working a designer armed forces look in a Louis Vuitton military jacket and Saint Laurent combat boots. Harry’s style has evolved.
“I used to only wear overalls, Alaïa T-shirts and my mom’s Manolo Blahnik loafers,” he said. “That was my uniform.”
Harry, 15, and his 18-year-old brother are the well-spoken product of cross-pollination of the Übermenschen. Their father, Peter M. Brant, is the industrialist, art collector, polo enthusiast and publisher of Interview. Their mother is the supermodel Stephanie Seymour.
Both are wisp thin. Peter’s deadpan, detached demeanor contrasts with Harry’s livelier, impish quality, a witty rejoinder ever ready. The Brant brood is rounded out by a younger sister and an older brother in college, plus five stepsiblings from Mr. Brant’s previous marriage to Sandra Brant, but Peter and Harry are the nearest in age and have always been close.
Despite their youth, the boys are omnipresent on the social scene and staples of Patrick McMullan party photographs. Their every move is tracked on assorted fashion blogs. Earlier this year, Refinery29 touted, “Meet NYC’s Most Beautiful Teenage Brothers.” Their comings and goings are chronicled on the New York magazine blog The Cut.
“Everybody loves celebrity children,” said Stephanie Trong, the editorial director of The Cut. “But perhaps the biggest appeal is that these guys live in the lap of luxury and they’re extremely open about their exploits. How many teens go to couture shows or fashion parties, much less document them on their joint Twitter feed, in such a hilarious, uncensored way?”
The Brants have almost 70,000 Twitter followers, a fraction of whom appear to be their age.
“Most of my tweets happen between 1 and 5 in the morning,” Harry said. “I’m a night owl, and random thoughts pop into my head. I’ll be watching ‘Mommie Dearest,’ and I’ll be like, ‘Oh, my God, Joan Crawford is amazing.’ ”
This sets off a film tangent.
“ ‘Cocktail’ is the best movie of all time,” Peter said.
“You hate ‘Troop Beverly Hills,’ but you love ‘Cocktail?’ ” Harry countered. “You are a tacky European man!”
But this was a brief low-culture aside. For a teenager, Peter Brant can sound like a been-there-done-that dowager countess, not that his Old World pretensions aren’t refreshing in the Internet age.
“I’m interested in 18th-century furniture, late-19th-century art, the Arts and Crafts movement and history of the mid- to late-19th century,” he said. “I bounce around a lot, but I usually stick with the same three centuries.”
Harry has similarly lofty passions. “I become obsessed with things like DNA or old Valentino shows or the Qing dynasty,” he said. “I have a love of opulence.”
Peter interjected, “He gets that from me.”
Harry admitted, “I definitely learned that from you.”
The brothers, who live with their family in Greenwich, Conn., seem well on their way to transitioning from Internet to general fame — all for just being … well, fabulous. They are the perfect harbingers of the “It boy,” young enough that it isn’t emasculating that they don’t yet have jobs, and fashion-forward enough that they don’t water down their straight-from-the-runway looks.
It could be said that the Brants have taken the torch from the Hilton sisters, that they are the next generation of to-the-manner-born siblings in the public eye.
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