Guilty on Junk Food

March 27th, 2013

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Good for Michael Mudd (“How to Force Ethics on the Food Industry,” Sunday Review, March 17). Brand marketers selling junk “food” should not pass the buck to consumers and society as a whole by selling unhealthy products.

Two other culprits are Congress, for promoting the commercial interests of agribusiness at the expense of public health with a succession of farm bills that subsidize unhealthy food choices; and celebrity endorsers who peddle fast food, soda and other bad choices.

Beyonc? Knowles and LeBron James are just two of many endorsers who are idolized by young people around the world, and who trade on their fame at the expense of their young fans’ health.

We can shake our heads at the icons of the 1950s who shilled for cigarettes. They didn’t know the consequences. Future generations will judge today’s heroes by whether they profited from a public health crisis, or acted responsibly.

JOSHUA OSTROFFNatick, Mass., March 17, 2013

The writer is a subcontractor for a project on youth and alcohol marketing at the Bloomberg School of Public Health, Johns Hopkins University.

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