Front Row: James Franco, Pharrell Williams, Thom Browne and Damien Hirst Sell Arty Collectibles at Art Basel

December 11th, 2013

Push-Through pop-up at the parking garage adjacent to Alchemist.

MIAMI Beach — Pharrell Williams’s bulletproof vest might not cease a snowflake. But that’s fine with Mr. Williams, who stopped at Art Basel Miami Beach very last week to get in the art fairs and hawk a few wares of his very own. His channel-quilted vests ($ 1,495) and mirrored shades ($ 595), created in collaboration with Moncler, were promoting at a excellent clip at the Colette Art Travel-Thru, a pop-up installation by the influential Parisian retailer and the Alchemist shops on Lincoln Highway here.

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John Parra/Getty Pictures (Williams)

From remaining: Pharrell Williams at the Colette Artwork Push-Thru pop-up Items integrated his puffer vest, right, designed in collaboration with Moncler.

His puffer vests are bulletproof in name only, Mr. Williams was prompt to note: “All I was striving to do was use the silhouette.” Down changed the customary Kevlar filling, since no recommendation of violence was supposed, he stated.

The vests have been between the novelties drawing deep-pocketed site visitors to the Herzog &amp de Meuron-designed parking garage adjacent to Alchemist, a large-end style outpost refashioned final week as a midcentury drive-in. As the 7 days progressed, shoppers snapped up not burgers and fries but arty collectibles by Zaha Hadid, Damien Hirst, Thom Browne and James Franco, among other individuals, putting their orders on pc screens and retrieving them from scantily outfitted carhops on skates.

Trophy hunters picked the set up clean of Ai Weiwei silk scarves ($ 195), Olympia Le Tan-Damien Hirst clutches embroidered with Mr. Hirst’s signature dots and alphabet letters ($ 1,935) a Jos? Parl? Bamford Rolex observe, with Mr. Parl?’s artwork on the encounter ($ 27,five hundred) and $ forty five T-shirts by Chrome Hearts, to name but a handful of offerings.

Mr. Williams himself was as potent a attract as the wares. Reedily elegant in a fedora, hoodie and denims, he posed obligingly for cellphone snaps and chatted with website visitors. Moncler, for whom he designed an before variation of the bulletproof vest, is not the only luxurious model to have tapped him for his taste, he stated. A preceding partnership with Louis Vuitton spawned a selection of Williams-conceived jewelry and sun shades. An avid collector of furnishings by Christian Liaigre and artworks by Keith Haring and Brian Donnelly (the Brooklyn artist acknowledged as KAWS), Mr. Williams is constantly training his eye.

“I am a voyeur,” he mentioned. “My sense of fashion is an amalgamation of the issues that I admire.”

His abilities and pursuits, he stated, “are not essentially associated with folks of my persuasion.” Coyly, he extra, “I’m talking about musicians, of system.”

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